Independent theaters face significant challenges: rising real estate costs, streaming competition, and the economics of showing niche programming. Yet these venues remain vital cultural institutions. Here's how you can help them thrive.
Show Up
The most important thing you can do is attend screenings. Ticket sales remain fundamental to a theater's survival. Even if you can't attend every film that interests you, making independent theaters your default choice for moviegoing makes a difference.
Don't just attend blockbusters that also play at multiplexes. Take chances on unfamiliar titles, foreign films, and documentaries. Strong attendance for diverse programming encourages theaters to continue taking risks.
Buy Concessions
Theater profit margins on ticket sales are thin—often 40-50% goes to distributors. Concession sales provide crucial revenue that keeps independent venues operating. That popcorn and drink purchase directly supports your theater.
Become a Member
Many nonprofit art house theaters offer membership programs. These typically include perks like discounted tickets, priority seating, and exclusive events, but their real value lies in providing theaters with predictable revenue to plan programming and maintain facilities.
Gift Tickets and Memberships
Share your love of independent cinema by gifting theater tickets or memberships. Introducing friends to art house venues expands their audience and creates new advocates for independent cinema.
Spread the Word
Social media recommendations, word-of-mouth suggestions, and sharing theater posts help independent venues compete with the marketing budgets of multiplex chains. When you see something great, tell people.
Volunteer
Many nonprofit cinemas rely on volunteer support for special events, festivals, and day-to-day operations. If you have time to give, contact your local theater about volunteer opportunities.
Donate
Nonprofit theaters often accept tax-deductible donations for specific purposes: equipment upgrades, accessibility improvements, or educational programs. Even small donations aggregate into meaningful support.